Dieter Rams

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Dieter Rams was born in Wiesbaden in 1932, is a German industrial designer of the modern age. The goal of his work and the purpose of his projects is clarity of form, choice of materials and ease of use.

He studied architecture at the Werkkunstschule Wiesbaden and learned the art of carpentry from his father, between 1943 and 1957. After working for the architect Otto Apel, from 1953 to 1955, he joined a company producing electronic items. , Braun, of which he became director of the design department from 1961 to 1995.
His activity is closely linked to Braun and to the functionalist school of industrial design of Ulm (Hochschule für Gestaltung, ie high school of design).

His non-invasive approach and his belief in "less but better" design have generated a timeless quality in his products and have influenced the design of many products that have assured them international appreciation and recognition.